Simply Sámi/Anna Maria Lengstrand

By combining the wisdom and methods of her ancestors and Sámi heritage, with her sense of contemporary design and sustainable fashion, Simply Sámi as a business was born in February 2016. Anna Maria Lengstrand (now 38 years old) merges her […] deep passion for traditional Sámi handcraft (doudji) into each piece of tin thread jewelry that she is hand making in her rural mountainside studio in Pemberton, BC, Canada. Anna Maria moved to Canada from Sweden in 2010 for skiing, and is currently still there. With talented duodji hand-crafters on her mother's Pokka side, and a strong artistic heritage she got from her father's Lengstrand family, Anna has had a very strong passion for art and handcraft her whole life. Anna also believes in keeping old indigenous traditions alive in our modern world, and to celebrate our heritages. To be proud. It’s very important to Anna that the world knows what Sámi jewelry symbolize and represent. Anna feels a great pride to have the opportunity to spread her passion for duodji to the rest of the world as well as spreading knowledge about, and speak up for, Sámi people. "The beauty of Sámi jewelry is that it's for everyone to enjoy. It has the power to make you feel strong, beautiful, and grounded - no matter who you are. To me, wearing Sámi bracelets are an amazing way for anyone to celebrate Sámi culture in our everyday lives. All over the world" Website: www.simplysami.ca